Find Out Why
NexDenim® presents
It's time to
reinvent denim.
Everybody loves denim.
Over its 100+ year history, denim has secured its place within the fashion pantheon as a classic, evergreen fabric.
But this much-loved fabric isn't without a dark side
That’s because denim clothing stands out as among the most environmentally-damaging of all fashion products.
The harm begins with the manufacturing process.
The beam dying process releases toxic and corrosive chemical bi-products which contribute to water and air pollution, along with the degradation of industrial equipment.
And it doesn't just end there.
The treatment process also exposes workers to noxious chemicals which can cause chemical burns, tissue damage, eye irritation, respiratory problems, and allergic reactions.
Let's also not forget the impact on the water supply.
Lastly, despite numerous attempts to recycle wastewater during the denim production process, the industry still generates a staggering 90% of its production wastewater containing harmful chemicals, surpassing other textile categories’ level of pollution.
